Finally, I mustered up the courage and took the time to write my first post. Do read, enjoy, comment, curse to your heart’s desire. If I like the experience, maybe I’ll write even more … you have been warned!
Ever wanted your website to be more profitable?
Nowadays, websites for hobbyists, are well, just for fun; everything else is serious business, so undoubtedly turning a profit is first and foremost. How can you know if you’re not leaving money on the table? One sure way is to tweak your website to get more revenue from each visitor. Making simple changes can lead to large increase in conversion rates and profits.
Google’s Website Optimizer (GWO) probably needs no introduction by now, but let’s say that it’s a tool which allows you to test changes to your website scientifically in a controlled environment, before fully committing them, thus saving you from the painful mistakes of just following a gut feeling. I know from firsthand experience that can hurt, bad.
I won’t go into the gory details of how GWO works or how to set up experiments since google’s documentation covers that pretty well. However, I will say that if you can use just one tool to make better profits from your website, GWO is definitely the one. Heck, even optimization guru Bryan Eisenberg says he’d take it to a desert island! Read more