shop, shop, shop… shop til you drop!
At last Barcelona takes the train of the FASHION NIGHT OUT.
New York was the pioneer of the idea three years ago, in a bid to support the fashion industry.
Its original pretense was so simple – extending store hours along with additional incentives, all as remedies to shore up the weakening retail sector in New York City. However a season later, the idea first facilitated by Vogue’s Editor-in-Chief, the legendary Anna Wintour, is now a global event, with 16 countries participating.
This is now a young classic,
and therefore Barcelona City Council is launching an initiative similar to that done by Vogue in major cities worldwide where it achieved major success, becoming a classic in a very short time period. One of its latest editions was in Madrid.
It is not only shopping, it is fun, shows, famous dj’s, parties and cocktails in all shops, bars, restaurants and hotels participating in the event. Gifts and all sorts of surprises and promotions in bars and participating stores. Barcelona, unable to ally with Vogue Spain because the magazine can only choose one city per country, has teamed up with Harper’s Bazaar which will host a big tent at one of the side roads of Passeig de Gràcia.
The key is buying flowers,
Passeig de Gràcia is the stage where the show is performed and the city will look gorgeous because that precise night the Christmas lighting will be switched on for the first night this year. Get your Shopping Passport and enjoy the shopping night. The passport is the accreditation that allows you the access for shopping at any of the stores that participates in the project -from 8 pm to 12 am-… and even to participate in 5 draws, with 5 fabulous prizes!
You can register during The Shopping Night at one of the two accreditation booths that you will find along the Passeig de Gràcia to get your Shopping Passport. (Rosselló street with Passeig de Gràcia and Gran Via with Passeig de Gràcia. From 10 am)… Then all stores will open up to the big party. Each time you buy for a value of 20 EUROS, a flower will be stamped on your Passport. The more flowers you have stamped on it, the more opportunities you have to win at the numerous draws that will take place during the night.