To MWC or not to MWC

Mobile World Congress. Em. Double u. Cee. I finally find myself using the official abbreviation, after holding out for a long time still calling it 3GSM, like an old timer. Back when it started in Barcelona five years ago, it was a different beast. Back then, all the buzz was about highly technical network stuff I didn’t really understand. But there was a promise that it would make mobile internet fast, really fast. Well, I’m not so sure that we have a fast – really, really fast – mobile internet connection anywhere near Barcelona, or that I could afford it if it did.

So fast forward to 2011, and one more MWC – this time around it’s tablets, tablets, tablets… I am writing this on my ipad, finally cutting edge technology even I can understand. Used to be a time when 3GSM MWC week was the only time of the year I didn’t feel completely awkward about carrying two blackberrys, speaking into one, while writing messages on the other… at the same time!

A chance encounter with cool blogger Rob Kerr on Sunday night – his light light up while he tells me and a friend about the new Xperia Play game phone he just saw at the SonyEricsson presentation, and I’m hooked. There might be something in it for me, after all.

As anyone who’s ever innocently tried to book a Valentine’s day getaway to Barcelona on the expectation that it is the middle of February, so low season, and couldn’t find an apartment in Barcelona or anywhere nearby knows, this is the highest week of the year in the city. It is an incredibly busy week, everyone is in a rush to set up their booths, go to meetings, tweetups, more meetings… and did I mention the parties?

We often get requests from clients ranging from recommending a catering supplier, delivering a package to our office or getting a hair dryer. All in a day’s work. But what in the world do you tell someone who asks you for a submarine??

Monday 17:00 I walk through the gates of mobile nirvana, only a couple of hours to get my fix. Good. Don’t wanna overdo it, there’s still three more action-filled days to go.

Jaume birra
Free as in free beer, courtesy of Miyowa

Special thanks to Markus Lonka and his great crew at Mixem Solutions for generously providing a pass to MWC.

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